Serafin Wealth expands share in asset management market and creates the technological foundations with investify TECH

The market of independent asset managers is heavily segmented. The regulatory requirements and shortage of skilled professionals are particularly challenging for small and medium-sized enterprises. The same applies to unresolved questions relating to succession. Serafin Wealth Management has identified opportunities in these challenges and plans to establish itself as a long-term and independent wealth manager through strategic partnerships and acquisitions. investify TECH’s wealth management platform will provide the technological foundations for this endeavour.

The entrepreneur Philipp Haindl knows the needs of investors from his own experience. In the past 15 years, Haindl has not only built up a medium-sized corporation with more than one billion in turnover and more than 4,500 employees; he has also introduced an asset manager to the Serafin Group who combines the experience from 175 years of a family-owned business with innovative concepts. Serafin Wealth is now going one step further and is actively seeking exciting acquisitions and strategic partnerships on the asset management market in order to thus implement its strategy for expansion.

“Our goal is to establish transparent, independent and individual asset management with a focus on ownership in the long run”, Haindl explains. Serafin exclusively invests its own funds and actively promotes the further development of its companies, all while focussing on a healthy business model and a long-term perspective. “Many small and medium-sized asset managers are looking for succession solutions that do not end up as classic private equity models. At Serafin we rely on standardised processes, consistent digitalisation and individual advice – an approach many companies in the sector can benefit from,” Haindl continues.

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“Lean processes, consistent digitalisation and integrating the regulatory requirements from the very beginning improve the profitability in the asset management business”, says Dr. Harald Brock, Managing Director at investify TECH. “Those who choose not to take this path will run into difficulties sooner or later, not least because the regulatory requirements can barely be met without consistent digitalisation. This is all integrated in our platform.”

investify TECH’s wealth management platform has become the leading platform in Germany and is already used by major and private banks, asset managers and insurances. It offers all the necessary building blocks and processes for the securities business in one place: from digital onboarding all the way to the portfolio management system and from daily doing to reporting. This one-stop approach minimises interfaces and helps create simple, legally watertight solutions. In addition, asset managers can do away with their entire back office, because investify TECH – as a regulated company – is able to take on these tasks. “This gives advisors more time to take care of their customers”, Brock explains.

“We are pleased that Serafin Wealth Management is now also using our innovative platform, which will help a large number of asset managers become more efficient and assure their future in the business”, Brock continues.

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“When we talk about consolidation in the asset management market, it’s not just about simply taking over assets. It’s much more important to have a best-in-class platform which registered asset managers have access to. Combined with personal advice, this creates a customer benefit and thus customer satisfaction, and ultimately growth”, says Haindl. “investify TECH provides an excellent foundation for this.”