“BW-Bank ON” – investify TECH develops asset management for Germany’s largest state bank
Published: 14.11.2023 | By investify
BW-Bank is expanding its range of securities services with “BW-Bank ON”, a digitalised ETF asset management service. With fully digitalised processes, a modern user interface and the combined expertise of over 50 years of experience in asset management, “BW-Bank ON”, in cooperation with the technology and regulation provider investify TECH, provides a convenient solution for anyone who wants to place the management of their assets in professional hands.
“The combination of the efficiency of digital processes and the expertise of BW-Bank’s asset management creates a unique experience for our customers,” says Karen Armenakyan, Head of Asset Management and Securities at BW-Bank. “We want to appeal to both new customers and existing customers who have not yet entered the securities business and to whom we can offer the experience of our asset management with ‘BW-Bank ON’,” says Armenakyan.
Andreas Götz, LBBW Board Member for Private and Business Customers/Savings Banks, explains: “With ‘BW-Bank ON’, we are offering our customers the perfect symbiosis of state-of-the-art technology and our many years of expertise in asset management. We are proud to develop digital solutions that offer our customers a convenient yet highly professional investment experience.” The professionally managed asset management on an ETF basis is characterised by both low costs and high transparency.
BW-Bank ON” is not only attractive for experienced investors, but is also suitable for beginners. The minimum investment amount of EUR 7,500 was deliberately kept low in order to make asset management accessible to a broad customer group. Another barrier to entry has also been lowered: you can get started with asset management, including opening an account and custody account, in just a few minutes and completely digitally. This is made possible by the cooperation with investify TECH. “In investify TECH, we have found a highly competent partner who has not only designed a user-friendly interface for our customers, but has also optimised the underlying processes. Our asset managers can now manage our clients’ portfolios completely digitally,” says Uwe Adamla, BW Bank Board Member for Asset and Wealth Management. Baader Bank in Unterschleißheim acts as the custodian bank.
“In order to remain fit for the future, banks and asset managers today must rely on modern technological and regulatory solutions that can be implemented quickly and easily and are also future-proof,” says Dr Harald Brock, Managing Director of investify TECH. “BW Bank is setting a good example here and offering its customers a modern user experience based on a tried-and-tested wealth management platform. The now fully digitalised processes benefit customers as well as advisors and asset managers, who are operating at the cutting edge of technology. Another innovative aspect is that we are reducing BW Bank’s regulatory burden to a minimum. Thanks to our platform, the bank can focus entirely on its core competences.”
With “BW-Bank ON”, assets can be managed according to customers’ individual risk requirements. “Unlike many other digital asset management companies, we actively manage customer portfolios.,” says Armenakyan, who is looking forward to the launch of the product innovation.
Ansgar Wigger, also Managing Director at investify TECH: “It should also be emphasised that we were able to complete the project on schedule. Smooth TECH (quickly implemented – easy to use) is more important than ever for banks and asset managers today. The example of BW Bank shows that it also works for large ECB-regulated banks. This is where the wheat is separated from the chaff, especially in the IT sector. In addition, we operate independently of legacy or core banking systems. This makes us, and therefore BW Bank, extremely agile.”
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