B2B cooperations

investify TECH and accoda support insurance market with digitalisation

Published: 29.04.2021 | By investify

In the financial sector, a lot has already happened in terms of digitalisation in recent years. New fintechs and regtechs have emerged. But the first established players have also embarked on the digital path – often with the support of innovative platform providers. Clear directions: Increasing sales power, customer centricity and efficiency in processing.

The technology and regulatory provider investify TECH and the consulting firm accoda want to occupy this trend and now jointly support insurance companies and broker pools with their complementary skills in digitalisation, product innovation, customer centricity and cost reduction. investify TECH has already successfully demonstrated the digitalisation and cost savings potential in the banking and asset management sector with renowned cooperation partners. The focus here is on the investment or securities business. “With a view to the insurance sector, our skills can be excellently used to modernise pension and life insurance policies, but also for traditional investments,” says Dr. Harald Brock, one of the managing directors of investify TECH.

accoda has been supporting leading insurers and financial service providers in the digital transformation of the customer interface for years, developing solutions that sustainably improve the insurance experience for customers. Bodo Lechtermann, Managing Partner at accoda: “Customer needs and expectations of insurers have changed significantly in recent years. We help our clients to recognise these, adapt their business models accordingly and take advantage of the opportunities offered by new technologies.”

Both companies are convinced that in the future it will not only be a matter of selling insurance products purely digitally. That is why both partners focus on hybrid solutions that are geared towards personal sales by advisors. “Our conviction should meet with broad approval, especially in the insurance sector. We do not want to make advisors obsolete, but rather increase the frequency of contact between the customer and their insurer in order to optimally utilise the potential in sales. Digital products are a hitherto little-used lever in this regard,” Lechtermann continues.
accoda and investify TECH are convinced that there is also a need for action in product innovations, which both companies can cover together. “There is an attractive but almost unoccupied gap between classic investment with banks and classic insurance solutions. There is still a lot of room here for flexible, personalised and interactive insurance solutions that can also inspire young and demanding customers,” says Brock. Both companies have gained experience in this area in numerous reference projects, from which insurance companies should now also benefit. Bodo Lechtermann concludes: “We are convinced that smart insurance products should inspire customers every day. Through this, insurance companies can strengthen their entire ecosystem, such as the otherwise poorly used customer apps, and automatically create new sales occasions. The much-vaunted cross-selling is thus raised to a new level, which has an immediate positive effect on sales figures.”

About accoda

As a strategic management consultancy, accoda accompanies clients into the digital age. In close contact with start-ups, accoda is constantly on the lookout for innovative product and service ideas, business models and ways of working. The Düsseldorf-based consultancy combines StartUp spirit, innovative ideas and first-class consulting expertise. For years, accoda (www.accoda.de) has received awards for its successful consulting in the areas of digitalisation, sales, marketing and services. Its clients include industry leaders in the financial services sector.