News
Successfully positioned as a problem solver – further growth secured
Published: 21.01.2021 | By investify
In the financial world in recent years all that has been heard is complaints. Digitalization and outdated processes brought worry lines to decision-makers’ faces. In addition, the regulators put the financial world on the chain with unprecedented severity – especially in the securities business. The consequences: cost explosion and dissatisfied end customers. Due to the growing pains, some providers even left the market entirely.
Successful move into the B2B market
Over the past few months, investify TECH has proven that there is another way in the field of asset management and fund sales, with innovative white label solutions. “With our technology and regulatory platform, we were able to successfully position ourselves as a problem solver in the B2B market,” says Ansgar Wigger, one of the managing directors of investify TECH. Wigger continues: “Our combination of fintech and regtech has always been the key to our success. Software on its own is no longer of interest to many B2B players, as it is only one of several pieces of the puzzle in solving the challenges they face. We achieved that even small and medium-sized banks, asset managers, etc. are no longer excessively burdened by regulations and are able to focus on sales again.” Norman Volmer, another managing director in charge of technology, explains: “It is particularly important to our B2B customers that they do not have to worry about further development – we handle that. In 2021 there will be a strong focus on ESG criteria and sustainability aspects. We are currently implementing many exciting client projects, which are interesting to a large number of companies.”
Significant increase in the number of B2B customers and the scope of services
“When it comes to implementing pioneering (hybrid) end-to-end investment solutions that also directly minimize regulatory requirements, we are now the only game in town – we were able to conclude a lot of new cooperations over the last months,” says Dr. Harald Brock, another managing director.
investify TECH’s B2B customers include amongst others:
- Sopra Financial Technology (international technology provider, e.g. for the Sparda banking group)
- Internationales Bankhaus Bodensee (company in the Würth Group)
- SozialBank AG (specialist bank for organizations in the fields of healthcare, social affairs, and education)
Innovative solutions made accessible to all company sizes
While the implementation of pure software used to be extremely expensive, time-consuming and fraught with risks, investify TECH has shown that things can be done differently. Norman Volmer, also managing director and responsible for technology, explains: “We manage to significantly reduce the complexities and thus the costs. The platform approach also makes our innovative solution affordable and usable for every provider in the market – regardless of their company size. Specifically: We can now serve everyone from major banks to one-man financial intermediaries with the same quality. It is particularly important to our B2B customers that they do not have to worry about further development. We do that. This means that our platform always remains up to date. If, for example, legislation changes, as is currently the case with the upcoming consideration of ESG or sustainability issues, investify TECH ensures that the new requirements are implemented – without additional costs for our partners. Due to strong market demand, ESG will become a focus topic in 2021.”
Financing and government funding for further growth received
investify TECH intends to accelerate its growth and further expands its scope of services, as Christian Kratz, founder and managing director of investify, emphasizes: “In December 2020, we successfully raised a further € 4.8 million to achieve this. investify’s post-money valuation rose to around € 20 million as a result of this financing round.” With the new financing, investify wants to gain ground in Luxembourg in addition to the German market. In parallel to the financing, investify was able to secure funding of € 800,000 as part of an innovation advancement programme by the Luxembourg Ministry of the Economy.
Silicon Luxembourg also reported on our latest successes, read the full article here.
